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Midsona AB to Unify End-to-end Supply Chain Processes with RELEX Solutions

Mar 28, 2024 2 min

European consumer goods company focused on health and wellness will unite S&OP and demand planning processes in one platform.

Midsona AB, a European consumer goods company operating in the health and wellness sector, has chosen RELEX Solutions, provider of unified supply chain and retail planning solutions, to automate their supply chain operations and improve their Sales & Operations Planning (S&OP) process. Midsona will be implementing RELEX machine learning (ML)-driven demand planning capabilities, uniting demand forecasting, and collaborative planning into one process. 

Midsona specializes in the production and distribution of health and organic products, including dietary supplements, organic foods, personal care products, and hygiene items. Midsona’s product range includes vitamins, minerals, herbal supplements, sports nutrition, gluten-free products, and more. The company operates across Europe and focuses on promoting health and well-being through sustainable and environmentally friendly practices. 

With the RELEX demand planning solution, Midsona will have the most accurate automated forecast and continuous detailed view of their demand plan, including promotions, product changes and retail point-of-sales, to form the foundation for better decisions across the supply chain. This will drive measurable results including increased sales, improved forecast accuracy, reduced inventory carrying costs, decreased food waste and save manual planning work. 

Markus Lidborn, Head of Operations at Midsona AB, commented, “RELEX emerged as the clear choice for us due to a proven track record working with consumer goods companies, and commitment to supply chain innovation. We anticipate that this collaboration will not only enhance our demand planning and S&OP processes but also contribute to overall operational efficiency, ultimately benefiting our customers.” 

“We are happy to strengthen our presence in the Nordic health and wellbeing sector,” said Henrik Salzman, Vice President North Region Sales at RELEX. “We have a shared sense of responsibility for our environment, and supporting Midsona’s efforts in offering healthy products by optimizing their supply chain aligns perfectly with our mission and values.”