My Jewellery to Optimize Forecasting and Replenishment Across 65 Stores with RELEX

Fast-growing Dutch jewellery and fashion retailer to replace manual planning with AI-driven forecasting and replenishment across stores

RELEX Solutions today announced that My Jewellery, one of the Netherlands’ fastest-growing jewellery and fashion brands, has selected RELEX to optimize forecasting and replenishment in support of its ambitious European growth plans.

My Jewellery has grown from an online jewelry reseller into a leading omnichannel fashion and lifestyle retailer with more than 65 stores across the Netherlands, Germany, Belgium, and France, alongside a growing e-commerce and wholesale business. They manage approximately 24,000 SKUs across jewelry, accessories, and apparel and plan to open more than 125 additional stores over the next five years.

My Jewellery chose RELEX to automate forecasting, replenishment, and store allocation processes. RELEX will help the retailer optimize inventory across stores and their e-commerce sites, while supporting continued expansion. With the RELEX AI-native platform, My Jewellery aims to improve stock allocation by channel and store profile, reduce inventory carrying costs, and maintain high product availability despite rapid assortment changes and frequent new product introductions. The implementation also supports My Jewellery’s broader modernization efforts across merchandising, supply chain, finance, and store operations.

“We needed a system that could help us improve inventory visibility, support smarter omnichannel allocation, and give our teams more time to focus on strategic decisions,” said Cristiane Freitas, Head of Planning & Allocation, My Jewellery. “RELEX stood out because of its AI-driven retail forecasting and replenishment capabilities, flexibility, and ability to support our long-term growth ambitions.”

The project will be delivered in partnership with IG&H, a Netherlands-based Consultancy & Technology firm, who will lead implementation delivery and local program management throughout the project.

“My Jewellery wanted a clear, structured path to smarter retail planning,” said Jasper Van Rijn, Managing Director, IG&H. “Together with RELEX, we’re helping create a scalable foundation that supports both operational efficiency and long-term growth, while minimizing the IT burden on the My Jewellery team.”

“Fast-growing retailers like My Jewellery need planning capabilities that can scale with the business while remaining flexible enough to support rapid change. By replacing manual, spreadsheet-based planning with AI-driven forecasting and replenishment, My Jewellery will see tangible value quickly,” said Jason Berry, SVP, EMEA at RELEX Solutions. “Our combined strength alongside IG&H in the Benelux market, deep retail expertise, and strong local delivery capabilities will help My Jewellery optimize inventory across channels and support continued expansion across Europe.”