Pet Valu Selects RELEX Solutions for Promotions and Price Optimization 

Apr 9, 2024 2 min

Canadian pet retailer to modernize merchandising systems with AI automation and data-driven insight.

RELEX Solutions (“RELEX” or the “Company”), provider of unified supply chain and retail planning solutions, is pleased to announce that Pet Valu Holdings Ltd, (“Pet Valu”), Canada’s leading retailer of pet food and related supplies, has selected RELEX to optimize their pricing and promotions planning processes utilized across its over 780 retail locations and nation-wide digital channels.

With extensive experience in the retail space, the RELEX team will not only bring specialized technology into the relationship – but also the know-how to help Pet Valu maximize data visibility for promotions planning and price optimization. 

“As we commence the transformation of our merchandising systems, we believe there is an  opportunity to enhance the way we design, execute and measure the effectiveness of pricing and promotions,” said Kendalee MacKay, Chief Merchandising Officer at Pet Valu. “We believe RELEX’s solutions will enable us to create innovative, insight-driven strategies that continuously improve our projected  outcomes.” 

To help ensure success, Pet Valu’s implementation partner, Logic, will provide program management, change management, and data integration services. 

“We are excited to be selected by Pet Valu for this implementation. We will leverage our deep knowledge of the pet industry, our expertise in pricing and promotions, and experience deploying the outstanding solutions that RELEX provides.” said Andy Winans, Chief Client Officer, Logic. 

“Promotions and price planning is a critical task for any retailer – and the pet supply space is certainly no exception. Consumers’ needs for their four-legged family members are continually changing, and RELEX can help Pet Valu understand and plan for those demand shifts,” says Keith Adams, Senior Vice President of North America, RELEX Solutions. “We believe our solutions can help Pet Valu to integrate newly acquired products efficiently, market them effectively, and help grow their business profitably.”