RELEX Named a Leader in Nucleus Research Supply Chain Planning Technology Value Matrix | Read the report

RELEX Delivers Strong 1H 2025 Growth with AI Innovation and Customer Expansion 

Aug 4, 2025 3 min

Company’s R&D reinvestments focus on Diagnostics, True Inventory, and agentic AI capabilities, while delivering measurable customer value 

RELEX Solutions today shared its first half 2025 highlights, underscored by continued customer momentum and advancements across its AI-native platform. Leveraging its deep retail and supply chain planning expertise, RELEX has integrated generative AI capabilities that are delivering tangible value to customers, while establishing the foundation for agentic AI systems that will bring increased intelligence and autonomy to address the industry’s most complex operational challenges. 

Delivering growth and customer value 

RELEX saw continued customer momentum in the first half of 2025, highlighted by 30% year-over-year growth in reported subscription revenue. This reflects sustained demand for the company’s AI-native platform and the measurable value it delivers to retailers and manufacturers worldwide. 

Companies continued to turn to RELEX to optimize planning and overcome complex operational challenges. Some of the customers that chose to invest or deepen investment in RELEX in 2025 can be found here

One area of rapid adoption is the RELEX pricing and promotions solution which surpassed its full-year 2024 performance in just six months. Leading retailers across the U.S. and EMEA such as Heritage Grocers Group, Sedano’s Supermarkets, El Rio Grande Latin Market,  and Vallarta Supermarkets selected RELEX for its superior agility, automation, and proven business value, particularly in areas where legacy systems fall short. 

This momentum underscores the growing need for integrated, AI-driven pricing and promotions. RELEX enables retailers to plan, optimize, and evaluate in-store and online campaigns while managing CPG funds. Its analytics platform analyzes consumer baskets to guide pricing actions and supports deeper collaboration with CPG companies on joint planning and trade funding. 

RELEX also continues to expand its manufacturing footprint. Customers are adopting RELEX leveraging its solutions for demand sensing with ML-based forecasting, production planning with fast scenario modeling, and touchless planning at scale. Recent customers like Ford South America with its complex network is a strong testimonial to RELEX’s AI- based planning. Companies such as MAAG Foods are automating over 96% of their planning decisions for certain categories, turning touchless planning into a reality. 

Driving innovation across AI-native unified supply chain planning platform 

RELEX’s consistent R&D reinvestment continues to fuel innovation across its AI-native, unified platform. These advancements help customers navigate real-world challenges such as tariff-driven disruptions, material shortages, and the increasing demand for faster, more adaptive decision-making. 

Key innovations delivered in the first half of 2025 include: 

“The strong adoption we’re seeing reflects the trust our customers place in RELEX to solve their most pressing business challenges,” said Mikko Kärkkäinen, group CEO and co-founder, RELEX Solutions. “We’ve spent two decades building a platform grounded in AI, automation, and a data architecture that captures every change, state, and outcome, both past and future. That unique foundation, combined with insights from working with hundreds of retailers and manufacturers positions us to fully leverage generative and agentic AI advancements in practical, responsible ways. The product improvements we have coming that will create tremendous value for our customers.” 

RELEX has also garnered continued industry analyst recognition in 2025, recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Supply Chain Planning, and in the in Nucleus Research Supply Chain Planning Technology Value Matrix