RELEX Enters Brazilian Market as Part of Global Expansion 

Oct 9, 2023 2 min

With a commitment to providing local customer support and driving supply chain planning efficiency, RELEX is building customer momentum and forming strategic partnerships in the Latin American market 

RELEX Solutions, provider of unified supply chain and retail planning solutions, has recently expanded into the Brazilian market. This move amplifies RELEX Solutions’ commitment to Latin American retailers, CPG brands, wholesalers, and distributors. Venturing into Brazil is pivotal to the global growth plans of RELEX Solutions. 

Brazil’s economy holds tremendous growth potential and boasts a promising economic forecast. In 2022, Brazil garnered significant attention from foreign investors, with a remarkable influx of $90 billion, the highest value recorded in a decade. While many other countries are facing record inflation, Brazil reported lower inflation rates than the US and many European countries.  

RELEX, powered by advanced AI and machine learning, enhances efficiency across retail and supply chain operations. It processes vast data volumes, empowering businesses to make data-driven decisions. 

Customer Momentum 

RELEX has already established a strong presence in Latin America in recent years, serving brands such as Oxxo, Leroy Merlin, Sephora, Payless, Titan, Bravo, Dia, AutoZone, GNC, Obramax, PriceSmart, and daki .  

RELEX customers benefit from highly accurate demand forecasts, with up to 99% accuracy. Implementing the platform leads to significant reductions in inventory levels (up to 30%) and stock-outs (up to 85%), enhancing operational efficiency and customer satisfaction. Additionally, RELEX customers see a substantial decrease in food waste (10-40%) and improved sales performance with fewer stockouts during promotions. 

RELEX effectively addresses several key trends, including the growing consumer demand for sustainability and healthy, fresh foods, convenience, omnichannel sales, as more as companies invest in and scale their Brazilian operations. 

Frank Lord, Chief Revenue Office at RELEX Solutions, says, “We are excited about strengthening our presence in Latin America, assisting Brazilian companies in optimizing their supply chains. Our objective is to unveil their supply chain potential, foster revenue growth, and assure success in Brazil’s dynamic marketplace.” 

Partner Network and Expertise 

RELEX Solutions provides local teams and an expansive industry network to support Brazilian businesses in refining planning processes and reducing waste. Collaborations with firms like Accenture, Demandtex, Xjump, BRX Retail, Logic, Wysupp, 7D Analytics, and Sintec, ensure successful implementations and continuous support.  

“Given our expertise in planning transformation, data and analytics , and technology implementation skills, we are certain that our partnership with Relex Solutions will boost value to Brazil’s vibrant retail landscape,” says Renato Ribeiro, Managing Director and leader of Supply Chain for Retail and Consumer Goods at Accenture.