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Sephora Implements AI-Based Solution from RELEX to Improve Availability Across Distribution Network

Oct 21, 2021 1 min

Global beauty retail group Sephora announced today that they will partner with RELEX Solutions, provider of unified retail planning solutions, to improve their demand forecasting and automated replenishment. A world leader in luxury goods, Sephora operates more than 2,500 stores in 35 countries as well as 36 e-commerce websites.

RELEX’s flexible, AI-driven forecasting and replenishment solution will improve Sephora’s inventory turnover and reduce the risk of obsolescence while increasing product availability for their end customers. The RELEX solution will also enable Sephora to improve their management of promotions, slow-moving products, new product introductions, and product ramp-downs.

“We are delighted to welcome Sephora, such a globally well-known and recognizable company, amongst our customers,” said Bertrand Henry, Senior Sales Account Executive at RELEX Solutions. “We are excited to start proving how the flexibility of our AI-based solution can help Sephora master optimization, even as they continue to expand.”

“We are honored by the trust Sephora has placed in us as the chosen partner for their journey towards globally integrated and optimized supply chain management,” says Franck Westrelin, VP Sales Southern Europe & MENA at RELEX Solutions.  “We look forward to setting out on that journey together and helping them achieve their goals.”