Super Akí to Transform Grocery Operations with RELEX

Mexican grocery chain selects retail planning leader to optimize forecasting, pricing, and operations across 51 stores

Super Akí, a Mexican grocery retail chain, has chosen RELEX Solutions, a provider of unified supply chain and retail planning solutions, to optimize their supply chain planning, pricing and promotion management, and space planning across their 51 stores, distribution center, and e-commerce channels.

The RELEX unified platform will help Super Akí address the complex challenges of grocery retail, where accurate forecasting is crucial for fresh produce, perishables, and ambient goods across multiple channels. By implementing unified solutions across supply chain planning, pricing, promotions, and space management, Super Akí will predict customer demand patterns more effectively, optimize inventory levels, and reduce waste while ensuring product availability. These improvements will lead to fresher products on shelves, fewer stockouts, and a more efficient operation, enhancing the shopping experience across their stores to drive growth.

“RELEX’s ability to unify supply chain planning, pricing and promotions, and shelf space management within a single platform was instrumental in our decision,” said Eduardo Arjona, CIO of Super Akí. “We will be able to improve our end-to-end operations and decision-making capabilities, which will lead to significantly improving our forecasting accuracy and ultimately, delivering exceptional shopping experiences to our customers.”

The implementation will take place in three phases and features comprehensive capabilities that will transform Super Akí’s retail operations. The AI-driven forecasting and replenishment system includes specialized optimization for fresh products, ensuring minimal waste and maximum freshness. Advanced promotional planning and price optimization tools will enhance market responsiveness and profitability. The solution’s unified store and cluster-level planogram optimization capabilities will improve space utilization, supported by sophisticated capacity optimization and purchase optimization features.

“The RELEX unified planning solutions will help Super Akí achieve their goals of enhanced customer service and improved forecasting precision,” said Carlos Victoria, Senior Vice President for the Americas at RELEX Solutions. “Our technology will enable Super Akí to make more accurate, data-driven decisions that will strengthen their operational efficiency and create an even better shopping experience for their customers.”

The work will be delivered in three stages in collaboration with key RELEX partner, Logic, part of Accenture. Together, they will bring the delivery and technology advisory services from Logic, paired with RELEX AI-driven technology, to develop innovative solutions tailored to the specific requirements of the Mexican retail market.

“Our partnership with RELEX enables us to take our extensive understanding of the Mexican retail market and our operational management experience to drive transformational outcomes for Super Aki that will help them and thrive in this dynamic marketplace,” said Nick Reinbold, who leads the Americas region at Logic, part of Accenture.