Telia Company to Strengthen Retail Planning with RELEX 

Sweden’s leading telecom operator adopts AI-driven platform to improve forecast accuracy and inventory precision

Telia Company, the leading telecommunications operator in the Nordic and Baltic region, has selected RELEX Solutions for forecasting, replenishment and supply chain planning across their retail network. Telia Company aims to improve forecast accuracy and streamline planning processes across their stores and distribution centers.

Telia is a leading telecom operator providing connectivity in the Nordic and Baltic region with a retail business and an online presence. As demand for the latest devices and accessories continues to grow, Telia Company needed accurate, automated planning to keep pace to replace spreadsheet-based processes that limited visibility across the business.

“From our first conversation with RELEX, it was clear there was real potential to unlock how we plan and forecast,” said Johan Melkersson, Director Sourcing & Supply Chain CE, Telia Company. “RELEX helped us understand how we could automate in ways we had not fully considered before. We are looking forward to the precision and visibility this will bring across our supply chain network.”

RELEX will give Telia a unified view of forecasting, replenishment, and purchase optimization, along with capabilities for seasonal and promotional planning. Because demand for specific devices can shift quickly around new product launches, automated forecasting will help Telia Sverige plan inventory with greater precision and strengthen their position in vendor negotiations for new product allocations.

“What Telia Company is doing reflects a broader shift as telecom retailers are facing the same forecasting and inventory challenges as traditional retail, and looking for the same caliber of solution,” said Jason Berry, SVP EMEA, RELEX Solutions. “Telia Sverige is a strong example of how those capabilities apply just as well in telecom as they do in retail.”