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AI-driven seasonal retail planning turns chaos into control

Sep 22, 2025 • 2 min

Seasonal planning shouldn’t feel like navigating a storm without a compass. While most retailers struggle with disconnected systems and reactive decision-making that lead to overstocking and missed opportunities, RELEX offers a different path forward. Sean Wilson explains how RELEX helps retailers move from reactive chaos to proactive control to align financial, demand, and operational planning across the entire season, not just the peaks. 

With proven results including 20% better availability and 25% less planning time, RELEX is redefining what’s possible when pre-season expectations meet in-season realities. 

From chaos to control: Mastering seasonal retail planning with AI

Transcript 

Effective seasonal planning is essential to hitting business goals, but for many, it brings chaos instead of opportunity. Disconnected tools, volatile demand, and reactive decisions often lead to overstocking, shrinking margins, and disappointed customers. When demand shifts or categories underperform, teams will scramble, often too late to respond effectively. Traditional seasonal planning no longer works. 

RELEX changes that. Our unified platform connects financial planning, forecasting, and supply chain execution into a closed-loop system that adapts to retail conditions and empowers your users. This is how it works. Preseason, teams will use our intuitive MFP toolkit to build category or regional sales targets that combine historical granular supply chain data and AI-driven forecasts. 

When in season, we then track actualized sales and stock against these targets within the same system that manages your replenishment. In this way, we balance financial goals with supply constraints, MOQs, and capacity restrictions during peak trading periods. 

When plans deviate, RELEX suggests smart, timely actions, things like budget reallocations, pricing changes, delivery volume adjustments or smoothing, or alternative stock strategies. On top of all this, RELEX’s built-in diagnostic capability adds root cause analysis and clarifies replenishment logic, helping those teams quickly fix systematic issues and apply learnings for this season or maybe at least the next one. 

By bridging the gap between pre-season expectations and in-season realities, RELEX enables high-quality decisions that deliver results. Diagnostic capabilities alone have allowed our customers to report up to 20% better availability, 20% fewer markdowns, and t25% less planning time. 

We’re proving that seasonal planning can be more connected, less reactive, and more impactful. If that’s your goal too, we’d love to talk. 

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