RELEX assortment planning: SKU localization with AI-powered precision
Nov 3, 2025 • 2 minRetailers today face mounting pressure from SKU proliferation, shifting consumer preferences, and economic uncertainty. AI-powered assortment planning from RELEX automatically identifies winners and losers across thousands of SKUs to localize assortments with data-driven confidence.
Mark Pettigrew, RELEX VP of Space and Assortment, explains how leading retailers achieve up to 3% sales increases, 25% reduction in overstocks, and significantly improved availability through unified, AI-driven assortment decisions.
Transcript
Hi there. I’m Mark Pettigrew, and I’m the VP here at RELEX for Space and Assortment. And I’m here today to talk to you about our assortment planning capabilities.
SKU proliferation is a burden faced by many retailers striving to balance inconsistent consumer patterns, getting the wrong products in the wrong stores, all of which are impacting your bottom line.
Today’s retailers are drowning in assortment complexity, managing thousands of SKUs while customer preferences shift faster than ever amid trade fluctuations and economic uncertainty.
Price-sensitive shoppers are switching brands and retailers based on value and availability.
Just one wrong assortment decision can ripple across hundreds of stores, costing you sales and customer trust.
And with disconnected systems and outdated methods, that aren’t just inefficient; they’re costing new sales, and customer loyalty, and brand differentiation.
To win in this climate, you need AI-driven assortment planning that turns complexity into a competitive advantage.
So, what if you could automatically identify winners and losers across thousands of SKUs, localize assortments with data-driven confidence, and leverage intelligent demand transference to protect customer choice while optimizing profitability?
That’s exactly what RELEX delivers.
Our AI-powered platform analyzes massive data sets, evolving customer preferences and purchasing patterns, local demographics and profitability metrics, turning assortment complexity into strategic clarity.
So, you would be able to discover underperforming SKUs automatically and get actionable recommendations for assortment changes by location.
You can use CAF III decision trees to predict demand transference when removing products, ensuring you maintain customer satisfaction whilst improving your margins.
And you can unify your assortment planning, merchandising, and supply chain, and operations on one platform.
Your merchants can focus on strategy, not on spreadsheets, making confident decisions using real-time data and AI-driven insights to improve category performance and strengthen customer loyalty through better product availability and localized relevance.
We provide a unified platform with proven results. RELEX customers typically achieve up to a 3% increase in sales, 25% reduction in overstocks, 5-10% reduction in waste, and increased availability of at least 2%.
Whilst your competitors rely on intuition and outdated tools, you’ll make every assortment decision with AI-powered precision to stock what sells, drop what doesn’t sell, and build loyalty that lasts. If you’re ready to learn more, then let’s talk further. Thank you very much.
Related Articles
Competing in the age of AI: A leadership playbook
Join RELEX and the prestigious INSEAD group for a candid leadership dialogue on AI implementations, what truly works, and how to capture enterprise-wide value.
RELEX Diagnostics: AI-powered analysis solves problems before they happen
Learn how RELEX Diagnostics uses root cause analysis and AI agents to help retailers and manufacturers proactively solve supply chain problems.
Webinar: Future-Proof Retail
This session brings together Coresight Research and RELEX Solutions to explore how Agentic AI is already being used by leading retailers.