Navigating Complex System Parameters and Speeding Up Adoption
Faced with the pressures of operational complexity and rapid digital transformation, Beijer Byggmaterial turned to generative AI (Gen AI) to streamline support and boost efficiency. By integrating Rebot, the Gen AI assistant from RELEX into their daily workflows, the leading Swedish retailer redefined how their teams interact with complex system functionalities’ and accelerate platform adoption.
Beijer Byggmaterial specializes in building materials and home improvement products and is part of the STARK Group, one of the largest building materials distributors in Northern Europe. Founded in 1915, they provide a wide range of products and services to professional builders and DIY enthusiasts. They are also known providing expert advice to customers, and commitment to sustainability and quality.
Beijer Byggmaterial selected RELEX in October 2022 for demand planning and supply chain optimization. The project’s strategic initiatives focused on improving operational efficiency, product availability, and forecast accuracy. This is in line with STARK Group’s strategic digital transformation initiative, which aims to implement solutions that strengthen essential areas such as warehouse management, supply chain planning, and logistics.
During the implementation phase, they required multiple rule sets that needed streamlining and often demanded more technical guidance than their internal teams had. Beijer Byggmaterial commended RELEX’s first-line support team for providing thorough and helpful responses, but it highlighted their growing need for real-time assistance to support users navigating fast-paced supply chain operations. Although traditional support channels were valuable, Beijer Byggmaterial needed additional real-time support.
Leveraging Rebot for Instant AI-Powered Support
Beijer Byggmaterial adopted Rebot as their primary resource for RELEX-related support queries, transforming how their team approaches system optimization. Built on leading advancements in Gen AI, Rebot is an AI assistant designed to support RELEX users by explaining complex functionalities, troubleshooting issues and guiding users towards best practices, tailored to RELEX-specific knowledge and unique business needs. It answers more than 60,000 queries monthly (and growing). The AI-powered assistant quickly became essential for Beijer Byggmaterial super users, enabling them to resolve queries independently. Rebot is now a go-to solution for addressing common issues and retrieving information without the need to escalate tickets.
Using Rebot has significantly improved how Beijer Byggmaterial’s team resolves technical questions. The team now engages with Rebot to gain insights into system parameters and configurations. Common queries include, understanding how specific settings, such as “maximum backlog amount” for impact order proposal calculations, and providing users with immediate clarity on complex system mechanics.
Rebot’s interactive capabilities have also supported the team’s ongoing learning and development. Users can request more detailed explanations when initial answers require further clarification or ask for simplified summaries to better understand complex topics. This adaptability ensures that team members with varying levels of RELEX expertise can effectively use the tool to improve the speed and quality of their decisions.
Improvements in Efficiency and System Proficiency
Rebot has delivered immediate, measurable improvements across Beijer Byggmaterial’s operations. It transformed their approach to support by significantly increasing operational efficiency. The increase in speed with responses from Rebot has translated directly into faster problem resolution and more rapid implementation of system optimizations, particularly for demand planning and development teams. Internal workflows have improved, and teams are now able to dedicate more time to higher-value strategic initiatives.
Rebot has also played a key role in accelerating RELEX adoption across the business. Acting as a readily accessible support resource, it has boosted user confidence and helped teams develop greater mastery of RELEX functionality. Strategic autonomy has increased significantly, as Rebot has empowered Beijer’s team to have greater control over their RELEX environment. By providing deeper insights into system mechanics, Rebot enables independent problem-solving and directly supports the company’s broader strategic objective of enhancing operational efficiency.
“This acceleration has had a direct impact on our ability to reach strategic targets faster. Improving operational efficiency is one of our key objectives, and Rebot has been instrumental in achieving this,” said Robin Olsson, Supply Chain Developer and Global Business Processes Owner, Beijer Byggmaterial. “It helps us identify the right changes to our business configuration, which in turn supports better product availability. Rebot has also shortened our learning curve with RELEX. By enabling interactive, system-level discussions, it has made the platform easier to understand, driving stronger adoption across the business.”
Beijer Byggmaterial sees strong future potential in expanding Rebot’s role across the supply chain department. They envision the full team using Rebot for operational queries, reducing dependence on RELEX support. RELEX is continuously enhancing Rebot with agentic capabilities, enabling it to understand the customer environment and configurations to make decisions and take actions within RELEX environments. As Rebot evolves into a more agentic assistant, it will empower Beijer Byggmaterial’s full team to independently resolve operational queries. By understanding, acting upon, and even modifying its operating environment, Rebot will help Beijer streamline workflows, improve efficiency, and unlock new opportunities for organizational growth.
Beijer Byggmaterial use of Rebot exemplifies how smart automation can drive tangible business value. With daily use among the super users, Rebot is solving their daily queries and enabling their teams to handle challenges efficiently. As Rebot evolves, Beijer Byggmaterial will also continue to improve user experience across their operations.