How to maintain control of demand in the consumer goods supply chain
Feb 9, 2023 •
1 min
Today’s consumer goods companies are facing enormous challenges. Costs are rising, consumers are changing their shopping patterns and inflation is eroding margins. To succeed, they need insight into what is actively happening at any moment in their sales channels.
Like many forecourt operators, bp wants to maintain strong on-shelf availability while minimizing excess supply, both at store level and its distribution center (DC) network.