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Atria Denmark Selects RELEX Solutions to Improve Channel-Specific Demand Forecasting

May 7, 2021 2 min

Atria Denmark, one of Denmark’s largest suppliers of meat products under its main brands 3-Stjernet and Aalbæk Specialiteter, will partner with RELEX Solutions, provider of unified retail planning solutions, to improve demand forecasting and planning for all sales channels. Atria Denmark is part of the Atria Group, a long-time RELEX customer and one of the leading meat and food companies in the Nordic countries, Estonia, and Russia (in the St. Petersburg area).

RELEX will service Atria Denmark’s central distribution center to drive more efficient planning and production. Atria Denmark will use RELEX’s highly accurate, granular forecasts to improve their channel-specific planning of promotions and seasons as well as to manage spikes in demand, ensuring that each sales channel is reflected accurately in the total forecast. Atria Denmark will also take advantage of RELEX’s built-in reporting tool, which provides a flexible, near real-time view of each sales channel, allowing for better visibility during planning.

“We wanted to reach a higher level of forecast accuracy and found a perfect solution in RELEX,” says Svend Schou Borch, Administrative Director at Atria Denmark. “RELEX increases our forecast efficiency and accuracy by taking into account each of our sales channels, allowing us to significantly improve our channel-specific promotions and reporting while ensuring we continue to provide exceptional service across our entire business. We’ve already seen great results from working with RELEX in Sweden and Finland so there’s no doubt in our minds that this partnership will be as successful in Denmark as well.”

“We’re extremely proud and happy to welcome Atria Denmark to the RELEX family and to support them by applying our team’s extensive knowledge to this setting,” says Søren Gram Christensen, Country Manager Denmark at RELEX Solutions. “The trust Atria Denmark has given RELEX is proof of the value we provide not only to retail businesses but also to manufacturers and suppliers looking to improve their planning processes.”