Sandman Group to Improve Pricing Decisions and Speed Root-Cause Detection with RELEX

Baltic electronics wholesaler and retailer to use AI-driven pricing and diagnostics solutions following measurable successes with forecasting and replenishment

Sandman Group, the largest retail and wholesale distributor of consumer electronics and home appliances in the Baltics, is expanding use of RELEX Solutions by adding AI-driven pricing and RELEX Diagnostics. Sandman will bring AI-driven pricing decisions together with its existing forecasting and replenishment processes, while gaining automated visibility into the causes behind stockouts, excess inventory, and planning errors.

The expansion builds upon measurable gains Sandman Group has achieved since unifying its forecasting and replenishment on RELEX in 2021. That work has delivered a 2.18-percentage-point improvement in product availability and a 16% increase in inventory turnover, while reducing inventory by 11%. These results gave Sandman the confidence to keep expanding its use of the platform.

Sandman Group operates one distribution center and 42 stores across Estonia, Latvia, and Lithuania, managing roughly c10,000 SKUs. They have relied on individual purchasing managers’ expertise, spreadsheets, and competitor price tracking to guide pricing, and are now looking to make that approach faster and more consistent as the business grows.

Sandman will apply AI-driven price optimization to guide pricing decisions across its assortment, with the goal of eventually connecting pricing more directly to the supply chain automation already in place. AI-assisted RELEX Diagnostics will replace periodic manual reporting with continuous, automated analysis of why stockouts and excess inventory occur, helping Sandman catch and resolve issues earlier.

“We have worked with RELEX for five years now. They have been a natural partner to grow with as our business has expanded across the Baltics,” said Jan Andre, Chief Commercial Officer, Sandman Group. “Adding pricing and diagnostics means we can bring that same automation and consistency to two more parts of the business.”

“Sandman has consistently been a frontrunner in how it approaches technology, and this expansion continues with that pattern,” said Jason Berry, SVP, EMEA, RELEX Solutions. “Having already proven out forecasting and replenishment together, Sandman is now extending that same unified approach to pricing and diagnostics, and we are glad to keep building on the collaborative effort.”