Coop Consorzio Nord Ovest to Unify Supply Chain, Promotions and Store Planning with RELEX

The Italian retail consortium expands use of RELEX platform to connect forecasting, space, assortment and promotions across 240 stores

Coop Consorzio Nord Ovest, the Italian retail consortium is expanding its collaboration with RELEX Solutions to unify supply chain and commercial planning across its network of approximately 240 stores.

Following the implementation of DC and channel forecasting and replenishment for grocery and frozen goods in December 2024, the consortium will now extend RELEX capabilities with store forecasting and replenishment, space, assortment and promotions. RELEX partner Sopra Steria Next will support the project with consulting, implementation and change management services.

Coop Consorzio Nord Ovest consists of three leading Italian cooperatives – Coop Lombardia, Coop Liguria, and NovaCoop Piemonte. The consortium needed to better measure KPIs, evaluate past promotions, improve service levels, and increase marginality. They chose the RELEX unified platform to transform their supply chain processes and support crucial activities for the central consortium and three cooperatives.

“Our goal is to change the way we manage our most critical supply chain and commercial processes,” said Alberto Pelizzaro, Head of Technology and Digital Transformation, Coop Consorzio Nord Ovest. “With RELEX, we are moving toward a unified and governed planning environment that improves KPI visibility, strengthens promotion measurement, increases service levels, and supports better margin management. This program will enable us to make more informed, data-driven decisions, leveraging advanced analytics and AI to build a solid foundation for long-term transformation.”

By connecting store-level forecasting and replenishment with planograms, floor planning, assortment optimization, and promotion evaluation on a unified, AI-driven platform, Coop Consorzio Nord Ovest will create an end-to-end, predictive planning loop from DC to shelf. This will improve on-shelf availability and service levels, reduce excess inventory and waste, and strengthen margin through better assortment choices and measurable promotion effectiveness.

“We are proud to launch a multi-year collaboration as part of Coop Nord Ovest’s broader transformation initiative,” said Emmanuele Gallo, Consulting Director, Sopra Steria Next. “We will support the implementation of the RELEX unified platform across supply chain and merchandising processes, combining our expertise with RELEX capabilities to deliver measurable business impact. This collaboration also marks the beginning of a structured journey toward the optimization of pricing and promotional campaigns, with the goal of increasing efficiency, consistency, and value across the entire supply chain.”

“We’re happy to support Coop Consorzio Nord Ovest in strengthening critical supply chain and merchandising processes with better KPI measurement and deeper promotional performance insights,” said Jason Berry, SVP EMEA, RELEX Solutions. “By extending from DC and channel planning to a unified platform, they can improve service levels, grow marginality, and apply AI-driven decision-making across the value chain.”