Imperial Tobacco Limited Selects Galleria’s Behavioral Cluster Planning Solution

Aug 23, 2013 2 min

This press release refers to a project implemented by Galleria RTS which has been acquired by RELEX Solutions in June 2016.

Imperial Tobacco Limited selects Galleria’s behavioral cluster planning solution to cluster stores, enhance assortment and enhance the consumer experience and build better retailer relationships.

Imperial Tobacco

Galleria Retail Technology Solutions, the leading provider of retail and category planning, automation & optimization solutions, today announced that Imperial Tobacco Limited, the UK arm of leading international tobacco supplier, Imperial Tobacco Group plc, has chosen Galleria to enhance its merchandising strategy to improve the customer experience and enhance relationships with its retailer partners. The solution enables suppliers, vendors and retailers to optimize sales by clustering stores based on product performance data such as historic sales, market and customer information.

Utilizing Galleria’s automated application, Imperial Tobacco will cluster stores based on product and category performance. Through a combination of bottom-up and top-down methodologies, the solution accounts for critical factors including local demographics, sales patterns, store sizes and store locations. This intelligent, analytical process will enable Imperial Tobacco to determine the optimal amount of clusters for its retail partners’ stores to ensure the benefits of localization are balanced against the costs of implementation. In addition, the ease and scalability of the solution will allow Imperial Tobacco to performance a complete category cluster analysis within hours.

“Imperial Tobacco’s decision to adopt dedicated technology demonstrates that suppliers are investing in solutions to help them to compete in an increasingly competitive market,” states Ian Duncan-Lewis, Chief Executive Officer, Galleria; “not only will the solution provide key, actionable insights but Imperial Tobacco will also provide its retailer partners with the optimal and credible recommendations to ensure enhanced relationships.”

About Imperial Tobacco Limited

Imperial Tobacco Limited is the largest tobacco supplier in the United Kingdom currently employing over 500 staff, headquartered in Bristol with a manufacturing base in Nottingham, England. Our product portfolio includes leading tobacco brands Lambert & Butler, JPS, Player’s, Golden Virginia and Gold Leaf.

Imperial Tobacco Limited is part of Imperial Tobacco Group PLC, a multi-national tobacco company with international strength in cigarettes and world leadership in fine cut tobacco, premium cigars, rolling papers and tubes. The Group currently has 46 manufacturing sites and around 36,000 employees and operates in over 160 markets.

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