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Madame Coco Selects RELEX to Optimize Its Global Multichannel Supply Chain

Dec 13, 2021 3 min

Madame Coco, a leading home textile and decoration brand, will partner with RELEX Solutions, provider of unified retail planning solutions, to automate and optimize their forecasting, replenishment, allocation, and markdown processes. The RELEX solution will service all Madame Coco stores, their e-commerce channel, and distribution centers throughout Turkey, Europe, and Asia.

Headquartered in Turkey, Madame Coco has grown rapidly since its founding in 2011 into a global company operating in 18 countries. By partnering with RELEX, Madame Coco will ensure their operations maintain profitability and agility though improved supply chain planning that will drive a positive impact on the bottom line.

Madame Coco needed a tool to better manage their global, multichannel supply chain and support future growth. Their key objectives for the new tool are to reduce inventory and increase availability throughout their sales network, ensuring they can always provide the right product to the right customer at the right location.

Madame Coco selected RELEX for its easily adaptable, AI-powered, end-to-end supply chain planning solution, which allows them to manage forecasting, replenishment, allocation, and markdown planning within a single platform. They were also impressed by the solution’s ability to scale to effectively support Madame Coco’s future expansion. RELEX will work with solution delivery partner DemandTex to implement the solution, ensuring Madame Coco receives world-class local support.

“Our vision is to become the world’s most loved and preferred home and life brand on the market. Within just ten years, we’ve reached over 100 thousand square meters of store area globally, with more than 350 stores in 18 different countries. With our vision, we would like to continue our sustainable growth. To do that, we also need a best-in-class supply chain planning solution. Simply put, RELEX is the best partner on the market,” says Cemal Cem Isik, CEO at Madame Coco. “With RELEX, we can optimize our inventory levels, improve availability, and ensure best-in-class customer service worldwide.”

“The partnership with RELEX will provide us with best-in-class supply chain technology and expertise. It will help us improve our operations when in the meantime stay flexible and agile to adapt to any changing environment,” added Cidal Kocak, COO at Madame Coco.

“We are truly excited to support Madame Coco in their journey to further strengthen their brand as they grow,” says Mikko Kärkkäinen, CEO and CO-founder at RELEX Solutions. “This partnership marks an exciting time for RELEX as we continue to expand our footprint in Turkey and the MENAT region. We look forward to demonstrating the RELEX Living Retail Platform’s capabilities to deliver value for retailers worldwide. We will help Madame Coco quickly reap the full benefits of autonomous and adaptive planning.”

“Madame Coco is a leader brand in home textile and decoration; we are delighted to partner with Madame Coco and RELEX to provide world-class implementation services,” says Emre Sener, Managing Partner at DemandTex. “We are looking forward to upgrading Madame Coco’s supply chain capabilities, supporting their growth plans, and adding another case to DemandTex’s track record of successful implementations.”