Optimera Improves Supply Chain Insights with AI-Assisted Diagnostics from RELEX  

Leading Nordic building materials distributor uses AI-driven capabilities to simplify actions and insights 

Optimera Svenska AB, one of the Nordic region’s leading distributors and retailers of building materials, is now utilizing AI-Assisted Diagnostics from RELEX Solutions. The new capability leverages AI agents and next-generation generative AI to pinpoint the root causes of stockouts and other supply chain issues, to deliver actionable recommendations that resolve issues faster, minimize lost sales, and boost productivity. 

Optimera operates 65 stores and six distribution centers across Sweden, managing an assortment of over 300,000 SKUs for professional builders and contractors. A long-term RELEX customer since 2019, Optimera already uses forecasting and replenishment from RELEX to manage their complex supply network.  

As one of the first companies to use RELEX’s AI-Assisted Diagnostics, Optimera continues to lead the way in adopting cutting-edge solutions that enhance supply chain performance. After successfully adopting RELEX Diagnostics in 2024 to understand the root causes of stockouts, Optimera has now taken the next step by implementing AI-Assisted Diagnostics to further automate analysis and accelerate decision-making. This enables their teams to turn insights into action even faster, driving continuous improvement across their operations. 

“As a forward-thinking organization, we are always looking for new ways to use technology to improve how we serve our customers,” said Thomas Johansson, Logistics Director, Optimera Svenska AB. “AI-Assisted Diagnostics takes our collaboration with RELEX to the next level, turning data into clear actions that help us act faster and smarter across our supply chain.”  

“With the AI-driven recommendations, it’s much easier to pinpoint the underlying causes of recurring issues and prevent them before they happen,” said Mårten Leijman, Demand Planner, Optimera Svenska AB. “The insights will help us in our daily work and also support better, data-driven discussions internally and with suppliers.” 

With the foundation of RELEX Diagnostics, Optimera had visibility into stockouts. The new capability enhanced with AI agents automatically identifies recurring performance issues and recommends corrective actions, such as adjusting replenishment parameters or sourcing strategies, translating insights into prioritized actions. By doing this, Optimera can tackle issues before they escalate and increase productivity by simplifying insight into action.  

“We are proud to see Optimera benefit from our latest diagnostic capabilities,” said Tiina Kanninen, SVP, Customer Success at RELEX Solutions. “This work shows how AI agents can translate complex supply chain data into clear, actionable steps. Optimera’s forward-thinking approach exemplifies how our customers can use innovation to stay ahead of challenges and lead the industry.