RELEX Expands Partnership with Party City Holdings, Inc.

Feb 23, 2021 2 min

RELEX Solutions, provider of unified retail optimization solutions, announced today an expanded partnership with Party City Holdings, Inc. (PCHI) to include wholesale operations through Amscan, as well as support for the Company’s foil balloon division, Anagram. Since 2018, RELEX has provided Party City’s retail operations with demand forecasting and replenishment for their 700+ company-owned locations throughout the United States, and markdown optimization capabilities since 2019. Through this latest expansion, RELEX will provide Party City Holdings with an end-to-end solution, from manufacturing through wholesale to retail.

Prior to RELEX, PCHI used legacy solutions that required large amounts of manual planning. Now, the new RELEX technology will help automate much of that work while improving availability and reducing inventory. The technology will also help PCHI to achieve more aligned, vertically integrated operations among their subsidiaries, to meet demand for both its retail locations and its portfolio of wholesale customers.

“RELEX helped improve our forecasting and product management at our retail locations, and we are pleased to expand our partnership to include manufacturing, retail, and wholesale operations,” said Party City’s Chief Supply Chain Officer Jason Scheffer. “Given the inventory optimization success we’ve seen thus far from deploying RELEX’s solutions across our large SKU base with heavy seasonality, we are confident that applying RELEX’s capabilities in a more unified environment throughout our multi-echelon supply chain will drive more value and efficiency.”

“Partnering with Party City’s retail business for the last two years has been a great experience,” said RELEX VP, Field Strategy Greg Wilson. “By deepening our relationship to include Amscan and Anagram, we now have an opportunity to showcase how our solution’s flexibility can create additional value for a vertically integrated company like PCHI. We’re excited to work with the Amscan and Anagram teams to integrate their supply chains and drive significant improvements to availability and inventory levels.”