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RELEX Solutions to Enhance Promotion Planning for Apotek Hjärtat

May 22, 2024 2 min

RELEX chosen by Sweden’s largest pharmacy chain to optimize promotion planning processes and enhance customer satisfaction.

RELEX Solutions, provider of unified supply chain and retail planning solutions, is building on their successful collaboration with Apotek Hjärtat, the largest pharmacy chain in Sweden, to optimize their promotions planning and management processes.

Apotek Hjärtat’s operations include 390 pharmacies and an extensive online operation, serving their customers with an assortment of pharmaceutical, beauty, and health products. Since 2018, RELEX has worked with Apotek Hjärtat to refine their supply chain operations with the adoption of forecasting and replenishment solutions.

This project will see the RELEX promotion planning solution being implemented across the network of online and physical stores, with the aim of automating the promotions process from planning to optimization and evaluation. Apotek Hjärtat required an effective planning system, with an emphasis on segmenting the in-store and online promotions, and optimizing the promotions mix. They have an extensive product range, and as such the focus is to ensure that their campaign offers are relevant and appealing to their customers.

The solution from RELEX will allow Apotek Hjärtat to make evidence-based decisions based on data-driven insights by enabling scenario testing of various promotional strategies and their impact on profitability and sales. Tailored to their unique needs, it will also assist with optimizing product selection and discount levels for campaigns, driving increased efficiency and customer satisfaction.

“Our successful journey with Apotek Hjärtat is based on a keen understanding of their diverse customer base and deep experience in the pharmacy sector, which allows us to identify their unique needs and challenges,” said Andreas Willgert, General Manager, Price and Promotions, RELEX Solutions. “We are proud to deliver a comprehensive solution that simplifies the complexities of promotions and enhances their ability to make data-driven decisions, to drive their in-store traffic effectively and sharpen their competitive edge on their digital platform.”