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Müller Systematically Drives Digitalization – and Expands RELEX Partnership

Aug 25, 2021 2 min

German drugstore chain Müller is expanding their partnership with RELEX Solutions, provider of unified retail planning solutions, to include replenishment of Müller’s four distribution centers (DCs) in Germany, Switzerland, Hungary, and Spain. In addition to optimizing inventory in the DCs, RELEX will also smooth delivery flows for goods receiving, thereby increasing product availability, particularly during seasons with high business volumes.

Müller had already been using RELEX for both demand forecasting and store replenishment in their 879 stores throughout Germany, Austria, Switzerland, Croatia, Hungary, Slovenia, and Spain. Due to the successful progress of the original project and the reliable demand forecasts that RELEX generated for their DCs, Müller chose to extend their partnership with RELEX to include DC replenishment. This expansion will allow Müller to establish an exception-based, integrated supply chain and to determine the ideal balance between inventory and high product availability, which, due to their unique assortment of 190,000 items, is a key factor for the company’s success.

“For months, we have been pushing ahead with the digitalization of our company in all areas at full speed,” says Dr. Günther Helm, CEO of Müller Holding GmbH & Co. KG. “Our latest move to establish an integrated supply chain represents another important milestone in our strategic partnership with RELEX.”

“From the very beginning, the Müller team understood how to take advantage of the high flexibility and quick adaptability of the RELEX software. This proved to be very valuable, especially during the pandemic,” says Michael Hoffmann, Vice President Field Operations DACH at RELEX Solutions. “We look forward to extending our close and amicable collaboration with Müller with the replenishment of their DCs and continuing to add value for their exceptional team.”