How to maintain control of demand in the consumer goods supply chain
Feb 9, 2023 •
1 min
Today’s consumer goods companies are facing enormous challenges. Costs are rising, consumers are changing their shopping patterns and inflation is eroding margins. To succeed, they need insight into what is actively happening at any moment in their sales channels.
Bravo selected RELEX in 2023 after determining that the platform’s advanced forecasting capabilities would best support their goals of improving accuracy, streamlining replenishment, and optimizing inventory across stores and distribution centers (DCs).
A RELEX customer since 2017, ICA worked closely with the team to develop a forecasting approach that could support a logistics network in constant motion.