Customer Story: Grupo Vinoteca
Sep 2, 2026 • 2 minGrupo Vinoteca is a retailer, brand representative and distributor of wines and spirits in Mexico, with more than 40 years in the market and a differentiated portfolio of exclusive imported brands. Karen Contreras, Supply Strategy Manager at Grupo Vinoteca, shares how the company selected RELEX to strengthen its supply chain ahead of an ambitious store and territory expansion, and how it now achieves more accurate demand planning, higher availability and better customer service levels without increasing inventory costs.
Transcript
My name is Karen Contreras. I work as a supply strategy manager at Grupo Vinoteca. My primary responsibility is to have the best availability for our customers with our less, inventory possible. Grupo Vinoteca is a Mexican company that, has over forty years in the market, and we specialize in stores with categories like wine, spirits, and gourmet products. And also, we have a company that import wines, exclusive wines, that allowing that we can offer a better portfolio for the Mexican market.
One of our main goals was to prepare the organization for a sustainable long term growth. And also, we wanted to achieve a better demand planning process in which we could have a better availability for our customers. We selected RELEX because it achieved the best score in our evaluation process and also presented the best balance between functionality and long term scalability. The implementation process had challenging moments. We had key success factor that was working with the implementation partner and RELEX experience that help us through the training and adoption user process.
Today, with RELEX, we have a better demand planning process, a better managing of the inventory, and also a better availability for our customers.
My advice will be that the success and the journey doesn’t end with implementation, but you could build a better journey and the value comes later in company with RELEX Solutions.
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